Easypaisa Mobile Banking Services & Challenges of Electronic Billing

What is Easy Paisa?

Easypaisa is the biggest branchless banking service in Pakistan which allows access to financial services for people of Pakistan. Whether you’re a cell phone user or not, easypaisa provides services that would forever change the way you carry out your financial transactions. Join the easypaisa transformation network and put away the stress and take more command over your lifestyle!

Why Easy Paisa Services?

Regardless of traditional banking hours, easypaisa facilities are accessible 24 hours a day, 7 days a week. Standing in long queues for submitting utility bills is now part of history! Through this service, you can effortlessly bypass the problem of hanging out in long queues, keeping in view the strict scheduled hours of traditional bills aggregation centers and also the problems of rushing between locations for the bill payment.

Easy Paisa Services in Pakistan:

Easypaisa Mobile Accounts is an actual bank accounts and it work just like the other bank account. This service is only available for Telenor subscribers.

Now you can transfer money via Easypaisa; Send and receive money to and from family, friends, etc from any national & international outlet of Easypaisa in the most well-organized, protected and suitable way.

The Easypaisa bill payment service provide you a facility to pay your Electricity, Gas, Telephone, Water and Internet bills without any hassle and secure way.

Easy Paisa Revenue & Market Share:

Revenue of Easypaisa is 0.4% of Telenor Pakistan’s revenue,but they are aiming to take the count to 10% in short time. They are also planning to double the amount of payment on all the services they are offering. Moreover, new products in the channel include insurance, salary dispersals, short term loans and leasing. Similar model of branchless banking service in Pakistan has been getting the attention from Mobilink. State Bank of Pakisan has approved the license to allow Orascom to set off Internet banking in the country. This will create a huge impact on Easypaisa Market Share.

Easy Paisa Countering Consumer Issues:

Easypaisa is facing some issues in electronic billing arrangements & funds transfer including merchants facing issues with the code, Transactions performed to wrong city etc. In this scenario, Telenor must provide complete quality assurance to the customers to line up with the upcoming competitor Mobilink.