SEO in Urdu
Increase Your Online Visibility Beyond Your Country Using Multilingual SEO
Search Engine Optimization (SEO) is a branch of internet marketing used by businesses to increase their online visibility. Search engines rank websites according to the quality of content availed to online audience. Businesses targeting English speaking nations have an advantage over those targeting non-English speaking nations because they can outsource – in order to cut their costs – their SEO work to developing nations, most of which speak English.
Business targeting non-English speaking nations, however, have to hire people who are proficient in their native language. This means that dialects of the language will also be a key factor when presenting web content to a certain region. For example, Spain uses a different dialect from Spanish-speaking South American countries; therefore, hiring an SEO expert from Argentina might water down the efforts of a business whose target market is Spain. Customizing SEO using a native language is called Multilingual SEO.
SEO is largely content-based. It requires use of different strategies that generate content related to the products or service being offered by the online business. There are two types of search engine optimization strategies: On page and off page. On page SEO relies on the content found on the website itself.
This includes the website title, the keywords used for that particular website (Meta tags), overview of the website (Meta descriptions), information about the company (About us page), and the information found on the home page. Off page SEO is used to increase website ranking and also to increase the number of visitors to a website. Techniques used include article writing and submission, blog commenting, forum posting, press release writing and submission, and bookmarking. All this web content needs to be written and presented to the audience using correct grammar and good sentence construction in the respective native language. Also knowing the local culture is important to avoid misunderstandings and making a bad or sloppy impression. Using a native SEO expert from the targeted country is the only way out.
Search engines require website owners to use original content above the horizon. Companies targeting non-English speaking nations, therefore, need to employ the services a multilingual SEO expert who is conversant with the native language of that particular country. This will ensure that unique and good quality information is availed to website visitors at a glance. Otherwise, the company will be losing potential online clients because of poorly constructed content.
European countries, except United Kingdom and Ireland, are the most affected since each country speaks a different language from the other. In consideration to this, the target market for businesses operating in those countries is limited to that country only. Luckily there are companies, agencies and even individual SEO experts who offer SEO services in their own native languages.
So, next time you are trying to reach new markets in France, Germany or Italy, you better consider hiring someone able to pursuing your goals appropriately for each country in their own native language.
Jonathan SEO, http://www.jonathanseo.com/, is one example of an SEO expert who offers Italian and multilingual SEO services to international companies whose target market is Italy. He has also teamed up with other SEO experts to offer SEO services in German, Spanish and French languages. Multilingual SEO services might be an interesting opportunity for you to grow your business beyond your usual area of operation.
